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Piotr ZachMeta One: New Paid Features for Facebook and Instagram. What Changes for Businesses and Creators?On September 15, 2026, Meta unveiled Meta One - a subscription covering Instagram, Facebook, WhatsApp and Meta AI. See how the Essential, Advanced, Expert and Max plans differ and which paid features brands should care about.READ POST
Social media
Agnieszka KlajbertYapping on TikTok: Why “Just Talking” Became the Hottest Trend on Social MediaA front camera, the mic from a pair of wired earbuds, and a few minutes of plain talking – that's yapping, one of TikTok's hottest trends. See where its success comes from and what makes one creator “yap” better than another.READ POST
Social media
Katarzyna KapturPinterest Step by Step – A Guide to the PlatformPinterest is a visual search engine where a well-built Pin keeps working for months after it goes up. See what Pins, boards, and saves are, how the feed works, who actually uses the platform, and how to put it to work for your brand.READ POST
Social mediaSocial LamaSocial media management – how do you manage your presence effectively?In the age of digital transformation, social media management has become a fundamental part of the marketing strategy of every company that wants to build a strong position in its market. Social media is a powerful communication tool for a brand that knows what it is doing: it lets you deliver information in the right form and at the right time for the audience, while raising brand awareness and building lasting relationships with customers. Social media marketing today demands more than an online presence. Above all it demands a strategic approach that accounts for business goals, the specifics of the target audience and the fast-moving trends in social media.READ POST
Social mediaSocial LamaIs it worth starting from scratch? How the algorithm treats new and existing social media profilesWhen you set out to grow a brand on social media, you sometimes face this dilemma: build the community on the profile you already have, or start from scratch? Plenty of myths circulate about algorithms and what they prefer, but the truth is more complicated. The choice between a new account and an old one comes down to a few key factors that can decide whether you succeed or fail.READ POST
Social mediaSocial LamaHow to post a trial reel on Instagram?Instagram keeps shipping new features that help creators and brands manage their content better. One of those tools is the trial reel, which reaches people outside your community first. The video goes to people who don't follow you – and if the test results look good, one tap shares the reel with your followers too.READ POST
Social mediaSocial LamaHow does Social Lama see social media in 2025?As the old saying goes, the only certain thing in life is change. Does that hold for social media too? Of course it does. Predicting those changes, though, is another matter — an impossible one, to be precise. You can point to where things are headed and to likely trends in how social platforms get used, but the fact that the next 12 months will bring turning points of some kind is — well — certain.READ POST
Social mediaSocial LamaLAMÓWKA – Jan Matejko x Lady Gaga, the crossover nobody saw comingWe're here with the freshest news from the world of marketing and culture. If you want to keep your finger on the pulse of social media — read on! #OkresNoStres: menstrual education from the Bella brand Bella has launched #OkresNoStres, an education program aimed at young girls going through their first period. The program's main goal is to break down the fear and push back against misinformation about menstruation.READ POST
Social mediaSocial LamaHow can social media help you sell?Today we're talking about how social media can help you sell. Whether you run a small local business or a large multinational, social media can become an invaluable tool in your sales strategy. If you have a shop or a restaurant, or offer any kind of product or service, social media gives you a shot at reaching a wide pool of potential customers.READ POST