The Social Lama blog
What works in social media — and why
Campaign teardowns with the numbers left in, not trend roundups. Everything here was tested on our own clients first.
MarketingSocial Selling Index – How to Promote Yourself Effectively on LinkedInThe Social Selling Index (SSI) is LinkedIn's 0–100 score for your personal brand, your network, how you engage with content, and the relationships you build. See how to read it, what your score means, and which steps actually move it.
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MarketingŁukasz PłocińskiSocial Selling Index – How to Promote Yourself Effectively on LinkedInThe Social Selling Index (SSI) is LinkedIn's 0–100 score for your personal brand, your network, how you engage with content, and the relationships you build. See how to read it, what your score means, and which steps actually move it.READ POST
Social media
Katarzyna KapturPinterest Step by Step – A Guide to the PlatformPinterest is a visual search engine where a well-built Pin keeps working for months after it goes up. See what Pins, boards, and saves are, how the feed works, who actually uses the platform, and how to put it to work for your brand.READ POST
AdvertisingŁukasz PłocińskiFacebook Ads – How They Work, How Much They Cost, and How to Set Them UpFacebook advertising is paid promotion in the Meta Ads ecosystem. See how the ad auction works, what campaigns cost, how Ads Manager differs from boosting posts, and how to set up an effective campaign step by step.READ POST
SEOŁukasz PłocińskiGoogle has officially tied social media to SEO. What does that mean for your business?Google Search Console now lets you officially link your social profiles (Instagram, TikTok, X, YouTube) to your website. This isn't a gimmick – it's a signal that in Google's eyes, social media and SEO are already one ecosystem. Companies that don't connect the two risk losing visibility in search results and in AI answers. If you don't have the time or the resources to handle it, Social Lama will do it for you.READ POST
SEOŁukasz PłocińskiLinkedIn Premium – Is the paid version worth it?In today's professional digital landscape, LinkedIn is no longer just a virtual business card or a place to keep your CV online. It has become a key tool for building business relationships, for recruitment, and for picking up knowledge. For plenty of people on the free version, the basic features are enough for the occasional scroll through the newsfeed. But the moment your ambitions grow and your goals get more specific — whether in sales or in your career — the question of LinkedIn Premium comes up on its own.READ POST
MarketingSocial LamaInfluencer vs. UGC creator – what's the difference?In online marketing we keep running into the terms “influencer” and “UGC creator” (User-Generated Content). Both roles revolve around making content, but they differ in their goal, their scope, their relationship with brands and the way they reach an audience. Choosing between an influencer and a UGC creator comes down to a company's marketing strategy. What is an influencer? An influencer is someone who builds their own community on social media and, thanks to that recognition, influences what their followers decide to do.READ POST
SEOŁukasz PłocińskiWhy isn't my Instagram indexed by Google?There can be several reasons why your Instagram posts don't show up in Google search results: You have a personal account rather than a professional one. Only business or creator accounts get indexed. Check in your account settings whether you have a professional profile switched on. Your account is set to private. It has to be public for Google to reach it.READ POST
SEOŁukasz PłocińskiHow to set up your Instagram profile for Google indexing — A GUIDEWant your Instagram content visible not just to your followers but to Google users too? What follows is a practical guide to getting your profile and posts ready for the new reality, in which Instagram is starting to be indexed by the search engine. You'll learn how to optimize your account, set the right privacy options, look after captions, hashtags and alt text, and how to monitor the results.READ POST
MarketingŁukasz PłocińskiCan your Instagram posts show up in Google results?Can your Instagram posts show up in Google results? Until recently that was rare, but the breakthrough has arrived. As of July 10, 2025, Instagram officially lets Google index public content from professional accounts (business and creator). That means photos, videos and Reels from those accounts can turn up in Google – alongside websites, blogs and YouTube videos.READ POST