The Social Lama blog
What works in social media — and why
Campaign teardowns with the numbers left in, not trend roundups. Everything here was tested on our own clients first.
Social mediaMeta One: New Paid Features for Facebook and Instagram. What Changes for Businesses and Creators?On September 15, 2026, Meta unveiled Meta One - a subscription covering Instagram, Facebook, WhatsApp and Meta AI. See how the Essential, Advanced, Expert and Max plans differ and which paid features brands should care about.
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Social mediaYapping on TikTok: Why “Just Talking” Became the Hottest Trend on Social MediaMarketingSocial Selling Index – How to Promote Yourself Effectively on LinkedInSocial mediaPinterest Step by Step – A Guide to the PlatformAdvertisingFacebook Ads – How They Work, How Much They Cost, and How to Set Them UpWe don't just write about it
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Social mediaPiotr ZachMeta One: New Paid Features for Facebook and Instagram. What Changes for Businesses and Creators?On September 15, 2026, Meta unveiled Meta One - a subscription covering Instagram, Facebook, WhatsApp and Meta AI. See how the Essential, Advanced, Expert and Max plans differ and which paid features brands should care about.READ POST
Social media
Agnieszka KlajbertYapping on TikTok: Why “Just Talking” Became the Hottest Trend on Social MediaA front camera, the mic from a pair of wired earbuds, and a few minutes of plain talking – that's yapping, one of TikTok's hottest trends. See where its success comes from and what makes one creator “yap” better than another.READ POST
Marketing
Łukasz PłocińskiSocial Selling Index – How to Promote Yourself Effectively on LinkedInThe Social Selling Index (SSI) is LinkedIn's 0–100 score for your personal brand, your network, how you engage with content, and the relationships you build. See how to read it, what your score means, and which steps actually move it.READ POST
Social media
Katarzyna KapturPinterest Step by Step – A Guide to the PlatformPinterest is a visual search engine where a well-built Pin keeps working for months after it goes up. See what Pins, boards, and saves are, how the feed works, who actually uses the platform, and how to put it to work for your brand.READ POST
AdvertisingŁukasz PłocińskiFacebook Ads – How They Work, How Much They Cost, and How to Set Them UpFacebook advertising is paid promotion in the Meta Ads ecosystem. See how the ad auction works, what campaigns cost, how Ads Manager differs from boosting posts, and how to set up an effective campaign step by step.READ POST
SEOŁukasz PłocińskiGoogle has officially tied social media to SEO. What does that mean for your business?Google Search Console now lets you officially link your social profiles (Instagram, TikTok, X, YouTube) to your website. This isn't a gimmick – it's a signal that in Google's eyes, social media and SEO are already one ecosystem. Companies that don't connect the two risk losing visibility in search results and in AI answers. If you don't have the time or the resources to handle it, Social Lama will do it for you.READ POST
SEOŁukasz PłocińskiLinkedIn Premium – Is the paid version worth it?In today's professional digital landscape, LinkedIn is no longer just a virtual business card or a place to keep your CV online. It has become a key tool for building business relationships, for recruitment, and for picking up knowledge. For plenty of people on the free version, the basic features are enough for the occasional scroll through the newsfeed. But the moment your ambitions grow and your goals get more specific — whether in sales or in your career — the question of LinkedIn Premium comes up on its own.READ POST
MarketingSocial LamaInfluencer vs. UGC creator – what's the difference?In online marketing we keep running into the terms “influencer” and “UGC creator” (User-Generated Content). Both roles revolve around making content, but they differ in their goal, their scope, their relationship with brands and the way they reach an audience. Choosing between an influencer and a UGC creator comes down to a company's marketing strategy. What is an influencer? An influencer is someone who builds their own community on social media and, thanks to that recognition, influences what their followers decide to do.READ POST
SEOŁukasz PłocińskiWhy isn't my Instagram indexed by Google?There can be several reasons why your Instagram posts don't show up in Google search results: You have a personal account rather than a professional one. Only business or creator accounts get indexed. Check in your account settings whether you have a professional profile switched on. Your account is set to private. It has to be public for Google to reach it.READ POST