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AdvertisingSocial LamaThe white bear invites you to… advertise on social mediaCan the recent viral about the costumed bear on Krupówki, Zakopane's main drag, teach us anything about… social media? The clip of the bear demanding a fee for the use of its image echoed all across the internet, and countless real-time marketing posts flooded Monday's feeds, our client's included: Source: a post by the Vobis.pl brand on Facebook. The whole thing got us thinking, though: those photos with the bear look a bit like…READ POST
MarketingSocial LamaInstagram Is Saying Goodbye to Guides – What Now?We all know the social media world moves fast, and yet it always manages to surprise us somehow. Instagram has announced that at the end of 2023 it is saying goodbye to Guides on its platform – the tool that let you group content by topic and turn a profile into a kind of mini-blog. So what do you use instead?READ POST
MarketingSocial LamaInstagram Reels or TikTok? Which platform is better for your brand? Tips, differences and tricksThe online marketing world grows fast, day after day. Social platforms keep outdoing each other with newer features and conveniences for users and for business profiles. The latest revolution — short-form video — has without a doubt become an inseparable part of everyday life. Front and center in that revolution are two of the most important social platforms of our time: TikTok and Instagram.READ POST
MarketingSocial LamaThe social media marketing funnel – how to build one that sells moreThe key to success in any business is working to a chosen strategy and following the plan through. How do you do that in marketing? How do you build a social media plan that sells more once you run it? Learn how to put together an effective social media marketing funnel. Social media play an enormously important role in business, marketing and sales today.READ POST
Social mediaSocial LamaHow can social media help you sell?Today we're talking about how social media can help you sell. Whether you run a small local business or a large multinational, social media can become an invaluable tool in your sales strategy. If you have a shop or a restaurant, or offer any kind of product or service, social media gives you a shot at reaching a wide pool of potential customers.READ POST
MarketingSocial LamaA trip through social media: how should the hotel industry use it?Hospitality sells its product sight unseen. Why? Nobody drives around the candidate properties to judge, before picking the perfect one, how comfortable it is, what surrounds it, how it sits in relation to the local attractions. Especially when the trip is abroad. So the choice comes down to whatever information we can find about a given hotel — and today that information comes above all from the internet, and from social media in particular.READ POST
Social mediaSocial LamaReels or photos – how to sell more effectively on Instagram?Seeing your numbers drop even though you post on Instagram regularly? Use short videos – Reels – to reach thousands of people in your target audience, which in turn will help you improve your sales results! In this article you'll find out, among other things: what defines Reels? how do you use them to build a strong company image on Instagram?READ POST
Social mediaSocial LamaThe business potential of Facebook GroupsA brand profile on Facebook is now both a standard and a necessity for anyone who wants to reach their customers and not waste their market potential. But if you want to do it effectively – and with it improve sales results, get ahead of the competition and build the image of a leader – it's worth thinking about starting a Facebook Group. A Facebook Group isn't the same thing as a fan page, but what they have in common is support for your business.READ POST
Social mediaSocial LamaHow do you contact Facebook support?Every social media specialist runs into technical problems at work. They happen on Facebook too — on Pages, in Business Managers and on ad accounts alike. How do you reach the platform's support to get a problem solved? Talking to our clients, we're often asked whether it's possible to email the platform or call a hotline to speak to an agent.READ POST