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MarketingSocial LamaHow to adapt your profile to Instagram's new photo formatUntil recently Instagram meant square photos. That format is what gave user and brand profiles their consistent, tidy look. Now the platform has rolled out a new one – the optimal size for feed posts is a 4:5 ratio (1080 x 1350 px). Why is it worth posting photos in 4:5? A bigger format means more room for content!READ POST
Social mediaSocial LamaHow to post a trial reel on Instagram?Instagram keeps shipping new features that help creators and brands manage their content better. One of those tools is the trial reel, which reaches people outside your community first. The video goes to people who don't follow you – and if the test results look good, one tap shares the reel with your followers too.READ POST
Social mediaSocial LamaHow does Social Lama see social media in 2025?As the old saying goes, the only certain thing in life is change. Does that hold for social media too? Of course it does. Predicting those changes, though, is another matter — an impossible one, to be precise. You can point to where things are headed and to likely trends in how social platforms get used, but the fact that the next 12 months will bring turning points of some kind is — well — certain.READ POST
AdvertisingSocial LamaHow do you sell on social media during Black Friday?Black Friday is now a fixture in the calendars of shopping lovers and most business owners alike. Consumers hunt for the best deals, and brands outdo each other on discount offers. How do you prepare effectively for Black Friday on social media? There's a lot of competition at this time of year – even stores that only run the odd promotion across the whole year announce a sale.READ POST
AdvertisingSocial LamaLAMÓWKA – spookily good Halloween creativesWelcome to another edition of “Lamówka”, where we share the freshest marketing news! Today, still in the spirit of the Halloween just gone, we've got a few “horror-filled” items for you. Let's begin! 🦙 Halloween RTM campaigns from brands 🦙 To open, a bit of fun with terrifying Halloween: creative real-time marketing (RTM) campaigns from brands. We'll start with ideas from our own backyard, Poland: 👻 First up, the design agency Diea, which isn't scared of any project!READ POSTAdvertisingSocial LamaLAMÓWKA – Instagram revolutions in the DMsWe've got another round of the freshest news from the world of social media! Ready? Here we go! 🚀 Meta is betting on online safety! 🔐 Meta is taking another step toward protecting users! You can no longer screenshot disappearing messages in Messenger and Instagram. The new feature is meant to stop people from sharing intimate content. On top of that, accounts showing inappropriate behavior will have their contact with minors restricted.READ POST
AdvertisingSocial LamaTikTok changed the rules of the marketing game — but what now?From the moment it launched, TikTok has earned the status of not just an entertainment phenomenon but a key player in the social media market. The platform has revolutionized the way we spend time online, pulling in millions of users worldwide, younger generations above all. Its effect on marketing is just as significant — it is changing the way brands build a presence and engage an audience.READ POSTSocial mediaSocial LamaLAMÓWKA – Jan Matejko x Lady Gaga, the crossover nobody saw comingWe're here with the freshest news from the world of marketing and culture. If you want to keep your finger on the pulse of social media — read on! #OkresNoStres: menstrual education from the Bella brand Bella has launched #OkresNoStres, an education program aimed at young girls going through their first period. The program's main goal is to break down the fear and push back against misinformation about menstruation.READ POSTMarketingSocial Lama"Lamówka" – your source for the freshest news from the world of social mediaSummer is over, the kids have started a new school year, and students will be back in lecture halls any day now. We don't have pencil cases to pack, but we're starting a new series on the blog all the same – "Lamówka" 🦙 What is it? A series that keeps you up to date with the latest trends, changes and fun facts from the world of social media.READ POST