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MarketingSocial LamaFacebook Lead Ads – get a direct line to your potential customer. Why collect contacts through Lead Ads on Facebook?Facebook Lead Ads – winning customers through contact forms – does it actually work? How do you tune this type of ad so it catches the eye and gets a potential customer to reach out? What makes Lead Ads on Facebook different? Why find out whether lead generation ads work in your industry?READ POST
MarketingSocial LamaSocial Lama — our 2021 in reviewJanuary is the season for wrap-ups, reckonings and sharpening next year's goals. Only once all that is done can you sit down in front of a screen with a clear conscience and present the llama year 2021 to a wider audience. Which is how March caught up with us — but better late than never, so come on in! And what the wrap-up tells us is that February formally opened the Chinese Year of the Tiger, and yet 2022 is shaping up to be the Year of the Llama.READ POST
Social mediaSocial LamaHow do you run a legal Facebook contest?Plenty of people online are looking for an answer to the question in this article's title: how do you run a legal contest on Facebook? In practice they don't only mean running it within the law, but also (and maybe above all) within Facebook's own rules. What should you keep in mind if you don't want to get on the wrong side of the platform's admins? Read also: current image dimensions on Facebook Contests decided by a prize draw have to be registered with the Krajowa Izba Skarbowa — otherwise they are illegal.READ POST
Social mediaSocial LamaCurrent Facebook image dimensionsEvery so often Facebook changes the image sizes you're supposed to use, on a Page for instance. It happens often enough that users check the guidelines as often as once a month. Let's look at the current Facebook image dimensions. See also: Facebook Page management. Facebook often changes its recommended image sizes.READ POST
AdvertisingSocial LamaHow to prepare a holiday marketing campaign on social media?Does a holiday marketing campaign make you think of December? For marketing people it's the other way around. Everyone knows the joke about playing “Last Christmas” in the middle of summer and shouting “first!” – but for people who work in marketing, thinking about the holidays a few months ahead isn't a gag, it's reality. November and December are a hot selling season, but if you want them to work as hard as possible you have to take care of the holiday campaign well in advance – at the end of the year the priority is selling, and by then it's far too late to be planning.READ POST
Social mediaSocial LamaWhere do you find your invoices for Facebook ads?Some jobs that look simple on paper, and that anyone running Facebook Ads has to do, turn out to eat a lot of time in practice. The problem can be finding the data and the files you actually want. One thing business owners regularly get stuck on is how to download an invoice from Facebook. Where do you find it? See also: Running Facebook Ads campaigns. Before you pick a payment method, check your ad account settings first — add your company details.READ POST
Social mediaSocial LamaPinterest for e-commerce. The key facts about selling on Pinterest.Why is Pinterest for e-commerce the best move? How did Pinterest turn from a popular place to hunt for inspiration into an e-commerce sales platform? Read on and stay on top of the newest trends in online selling! How is Pinterest changing for e-commerce?READ POST
Social mediaSocial LamaSocial media trends 2021 – what surprised users? Check out the changes and new features on the social platforms.What do social media trends look like in 2021? Which long-awaited changes finally shipped, and what caught a lot of social media specialists off guard? If you run communications on social platforms, you need to know both a given brand's strategy and the current social media trends. So today we are looking at what the first half of 2021 brought to the world of social media.READ POST
Social mediaSocial LamaTwitter and analytics – how to measure the results of your Twitter communicationHave you ever wondered what analytics Twitter has to offer its users? How do you measure the results of your communication on Twitter? Read our post about the platform's built-in tools that let you study and analyze your brand's communication. https://sociallama.pl/twitter-poradnik-jak-komunikowac-i-promowac-marke-na-tej-platformie/ Twitter isn't as scary as it's made out to be – you just have to take the plunge. Twitter has built-in analytics tools that let you measure the results of your communication.READ POST