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Łukasz PłocińskiHow to set up your Instagram profile for Google indexing — A GUIDEWant your Instagram content visible not just to your followers but to Google users too? What follows is a practical guide to getting your profile and posts ready for the new reality, in which Instagram is starting to be indexed by the search engine. You'll learn how to optimize your account, set the right privacy options, look after captions, hashtags and alt text, and how to monitor the results.READ POST
MarketingŁukasz PłocińskiCan your Instagram posts show up in Google results?Can your Instagram posts show up in Google results? Until recently that was rare, but the breakthrough has arrived. As of July 10, 2025, Instagram officially lets Google index public content from professional accounts (business and creator). That means photos, videos and Reels from those accounts can turn up in Google – alongside websites, blogs and YouTube videos.READ POST
AdvertisingSocial LamaTop 6 industries for influencer marketingInfluencer marketing today is a great deal more than a campaign on Instagram. In a well-run strategy it can beat paid social — provided the brand understands how context, trust and the power of a community actually work. In some industries, working with creators is already a fixed part of the marketing funnel. In others, it is still treated as a bolt-on “for reach.”READ POST
AdvertisingSocial LamaEmployee advocacy – how to talk about work your own way (and why it's worth it)Have you ever thought that your presence online could help your company reach more people? Employee advocacy comes up more and more often, but what does it actually mean, and why are more and more companies adopting it? In theory: imagine posting a photo from a team training session on LinkedIn, writing a few sentences about an inspiring project you've just finished, or simply sharing a company post with a short comment: “great to be part of this team!”READ POST
Social mediaSocial LamaSocial media management – how do you manage your presence effectively?In the age of digital transformation, social media management has become a fundamental part of the marketing strategy of every company that wants to build a strong position in its market. Social media is a powerful communication tool for a brand that knows what it is doing: it lets you deliver information in the right form and at the right time for the audience, while raising brand awareness and building lasting relationships with customers. Social media marketing today demands more than an online presence. Above all it demands a strategic approach that accounts for business goals, the specifics of the target audience and the fast-moving trends in social media.READ POST
MarketingSocial LamaThe best Instagram hashtags to grow your reach on social mediaHashtags on Instagram are one of the most effective ways to grow your reach and get in front of new audiences without paying for ads. According to the latest research, posts with well-chosen hashtags can pull up to 70% more reach than posts with no tags at all. In a world where Instagram's algorithm keeps getting stricter, using hashtags well can be the key to a successful social media strategy.READ POST
Social mediaSocial LamaIs it worth starting from scratch? How the algorithm treats new and existing social media profilesWhen you set out to grow a brand on social media, you sometimes face this dilemma: build the community on the profile you already have, or start from scratch? Plenty of myths circulate about algorithms and what they prefer, but the truth is more complicated. The choice between a new account and an old one comes down to a few key factors that can decide whether you succeed or fail.READ POST
AdvertisingSocial LamaHow to write an effective marketing brief: a step-by-step guideA marketing brief is the key document that sets out the detailed information about a marketing campaign — its goals, its strategy and the client's expectations. Prepared properly, a brief lets an ad agency or a creative team get the work done efficiently and removes the risk that what the project is meant to do gets read the wrong way. A well-written advertising brief shapes the success of your campaign, keeping the message consistent and the work effective. If you want to raise brand awareness, drive sales growth or build strong brand communication, you need to make sure the document contains the key information, tailored to the project and to the specific industry.READ POST
MarketingSocial LamaHow to write an effective Instagram bio that grabs attention?Your Instagram bio is a virtual business card that lets people on Instagram work out quickly who you are and what you do. In that short description you can present your personal brand, your business or your interests, and invite new audiences to interact. A good bio deserves some thought, because it is the first point of contact with potential customers and followers.READ POST