Category Marketing — page 2 | Social Lama
MarketingSocial LamaA trip through social media: how should the hotel industry use it?Hospitality sells its product sight unseen. Why? Nobody drives around the candidate properties to judge, before picking the perfect one, how comfortable it is, what surrounds it, how it sits in relation to the local attractions. Especially when the trip is abroad. So the choice comes down to whatever information we can find about a given hotel — and today that information comes above all from the internet, and from social media in particular.READ POST
MarketingSocial LamaFacebook Lead Ads – get a direct line to your potential customer. Why collect contacts through Lead Ads on Facebook?Facebook Lead Ads – winning customers through contact forms – does it actually work? How do you tune this type of ad so it catches the eye and gets a potential customer to reach out? What makes Lead Ads on Facebook different? Why find out whether lead generation ads work in your industry?READ POST
MarketingSocial LamaSocial Lama — our 2021 in reviewJanuary is the season for wrap-ups, reckonings and sharpening next year's goals. Only once all that is done can you sit down in front of a screen with a clear conscience and present the llama year 2021 to a wider audience. Which is how March caught up with us — but better late than never, so come on in! And what the wrap-up tells us is that February formally opened the Chinese Year of the Tiger, and yet 2022 is shaping up to be the Year of the Llama.READ POST
MarketingSocial LamaHow do you manage your time effectively?A few tips worth having!READ POST
MarketingSocial Lama5 apps for making good-looking Instagram StoriesFor a few years now we've been able to use the Instagram feature called InstaStories (or, colloquially, InstaStory). It lets us post photos and video that either disappear after 24 hours or stay for good in the “Story highlights” section – the choice is ours. Why bother? Posting to InstaStory regularly raises our chances of reaching potential customers and builds brand recognition.READ POST
MarketingSocial LamaCASE STUDY: mechanics on TikTokWhat the brand did on TikTok.READ POST
MarketingSocial LamaYour own InstaStory filter – does your brand need one?How to tap the potential of Stories on Instagram.READ POST
MarketingSocial LamaHow to work remotely and effectively?#homeoffice tips that will make you more productive.READ POST
MarketingSocial LamaVero is taking over people's phones!The Vero app is winning people over. There's even speculation that it will replace Facebook and Instagram.READ POST